Utilizing Social Media and Communicating Responsibly
At Sanofi, we recognize that when we communicate with others, in whatever way, correctness is a pre-requisite. We specifically acknowledge the importance of social media in connecting people and informing our stakeholders on various aspects of our company, including our science, areas of research, diseases and patients. We are committed to ensuring responsible and effective communications that reflect our core values both in the on- and offline world.
Sanofi employees should always be mindful that they are representing Sanofi. Their personal social media activity, even when not directly work-related, can have consequences for the company.
When engaging in social media, whether for personal, professional or corporate use, Sanofi employees should always follow the principles below:
- Accuracy: Ensure all shared information is correct and verified.
- Authenticity: Share genuine and truthful content.
- Awareness: Stay informed and vigilant about who you interact with on social media as it could involve impersonation or fake profiles. Verify identities and be cautious of potential fraud.
- Compliance: Follow industry standards and applicable laws and regulations, including local requirements related to promotional practices.
- Confidentiality: Protect sensitive, confidential and/or proprietary information.
- Privacy: Respect Global Privacy Governance Framework that ensures optimal protection of personal data.
- Respect: Behave respectfully towards others when interacting on social media. Remember, your social media activity can reflect on Sanofi, even when using a personal account.
Our commitment to responsible communication extends across all Sanofi-affiliated social media platforms, including official company channels, accounts providing scientific information related to our therapeutic areas, and accounts of company leaders and spokespersons. When interacting for professional and corporate use, employees will disclose their affiliation with Sanofi.
How we Maximize Opportunities
- By sharing values, commitments, activities, and scientific information with individuals and stakeholders around the world, Sanofi builds awareness of our purpose, inspires collaboration that drives innovation, and shares accurate, swift, and targeted information to those in need while maintaining authenticity and transparency.
- By learning from and taking stock of what we receive from individuals and stakeholders via social media and digital platforms, including recommendations to strengthen Sanofi as well as improved capturing and reporting of product complaints and adverse events ensuring compliance and accuracy.
- By being open to authentic and respectful storytelling, welcoming honest accounts, whether positive or negative, from patients and experts about Sanofi’s products and services, because open dialogue supports human health.
- By empowering our employees and business partners to engage with, learn from, and contribute to their communities responsibly and compliantly, while upholding principles of confidentiality, privacy, and respect.
How we Minimize Risks
- We comply with Sanofi’s guidelines on individual social media use, ensuring our online activity reflects our values and protects our reputation.
- We fulfill our pharmacovigilance and safety obligations by actively monitoring our corporate social media use, and in addition each of us will report any adverse events or product technical complaints identified in personal or professional contexts, to adhere with worldwide safety requirements.
- We safeguard confidential information by not sharing or commenting on sensitive data when using social media.
- We respect user privacy and are transparent about our use of personal data.
- We ensure our stakeholders can clearly identify information issued by Sanofi, especially when published by a business partner on our behalf, upholding transparency and authenticity.